Data silos, shadow Excel, and dashboards that no one clicks on anymore – Ronny Kober knows this all too well. As the responsible Data Platform Lead at Sunfire, he explains how companies can make the leap from chaotic data silos to real AI-powered analytics: with a clear data strategy, the Medallion architecture (Bronze, Silver, Gold), SQL as a common denominator between data engineers and analysts – and a first step that is smaller than most think. Why trust in data quality determines the success or failure of data projects, what Databricks, dbt, and Generative BI have to do with each other – and what a skateboard has to do with all of this.